Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping organizations are turning to server-side tracking as a way to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional expenses, it can result in higher precision and even more trusted information
Pixel tracking makes use of an item of code to sign up conversions on your web site. It's simple to set up and less vulnerable to advertisement blockers.
1. A lot more precise data
The conventional method of tracking conversions on an internet site, making use of pixels, is having trouble with altering web browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less exact than it must be.
Server-side tracking is a more safe and secure choice that assists to bypass these restrictions, as it's filled from your very own domain and dealt with as first-party code, indicating it's less likely to be influenced by ad blockers or other protection procedures. This offers more exact information and a more full photo of user trips across channels.
On top of that, this kind of tracking permits services to track conversions outside of the internet site, such as telephone call and in-store gos to, which can be hard for pixel-based tracking. This flexibility offers online marketers more possession over the data they send out, and makes it simpler to follow different data regulations. It's also a whole lot less at risk to scams, as it's harder for deceitful actors to control the system by altering the postback link.
2. Better control over information.
Server-side tracking enables businesses to gather and enrich data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.
Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in website site visitors' browsers. These tracking codes are typically blocked by ad blockers, which can cause data collection disruptions and imprecise results. Server-side monitoring enables companies to bypass these constraints and offer precise, regular data that is much less at risk to interference.
This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary since new personal privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the service life of cookie-based tracking pixels to 7 days. This is an essential reason S2S is extra dependable for services looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side tracking enables companies to control information hauls before it reaches third party endpoints, enhancing protection and privacy. This is especially essential as various internet browsers and systems significantly change how they deal with in-app advertising optimization cookies. For instance, in iphone 14, Safari will just supply first-party cookie information and will not allow pixel-based tracking. Using server-side tracking, you can bypass these restrictions and remain to track conversions that took place beyond your internet site.
On top of that, server-side tracking enables you to capture user data directly on your own servers. This eliminates reliance on third parties, which can be susceptible to breaches and privacy infractions.
A server-side tracking system is a set of directions that tells your web site's server what events to tape-record. This data is then sent to analytics tools like Google Analytics and Facebook Company. It's also used to set off event-based ads, such as retargeting. In contrast, pixel tracking is an alternative approach that makes use of a tiny item of code on your page to accumulate information from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the internet site's very own web server, bypassing internet browser limitations. This means that data accumulated by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or Facebook Pixel.
The advantage of this technique is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data difficulties caused by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your company can collect real-time conversion information similarly that you would with pixels or a cookie, yet this is after that passed directly to your marketing and advertising devices on the server. This allows you to have even more precise data and aids make sure compliance with privacy guidelines such as GDPR. Furthermore, it also stays clear of the monitoring limitations enforced by web browsers and ad blockers.